Why Roscoe’s Packaged Food Provides Everything BUT Fried Chicken and Waffles
Roscoe’s House of Chicken and Waffles, a mainstay in Southern California, is releasing a new line of products for retail in supermarkets across the country. Which is great, except for the fact that that the actual chicken and waffles aren’t for sale. What’s up with that?
Bert Muñoz, head retail product developer and marketing manager for the new Roscoe’s Home line, has already put macaroni and cheese, chicken chili mac, and southern collards on the menu. The items hit shelves last year, while plans for waffles, chili and rice, and gravy are still in the works. As for the fried chicken itself, Muñoz says “the number one challenge is making a product come out exactly like it is at the restaurant,” which means that it might be a while before a #3 Herb’s Special is available in the freezer aisle.
You’ve got to respect Muñoz for already making this much headway with Roscoe’s classics. And, let’s be real, we all know that nothing can beat chicken straight out of the frier, no matter how quickly it’s flash-frozen. I guess this just means I’ll have to take a trip to the west coast ASAP for some chicken, waffles, and of course, an In-n-Out burger, monkey style.
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