Lovers of Pepsi and Beyonce Rejoice – Singer Becomes the New Face of Pepsi for $50M
Beyoncé, self-proclaimed lover of all manners of seafood, now has the world’s favorite also-ran cola to wash it all down with – seemingly gratis – as part of her new $50 million deal to be the face of Pepsi.
Get ready for ubiquitous Beyoncé wherever you see that recognizable blue can or its many variants. That $50 million is no short stack of cash and she will have to earn it by adding some fizz to Pepsi’s image. Get ready for a Beyoncé Super Bowl halftime show and synergistic cross-promotions with that, the drink, and her new album until the cows come home.
Hopefully Beyoncé doesn’t have to work in references to the soda in her songs nor have to drag Jay-Z or young Blue Ivy into any marketing stunts. Although, you can never start your career too young, especially when your name matches the color of the product your mother is hawking. Let’s just hope Mrs. Knowles-Carter’s alter-ego Sasha Fierce isn’t a Diet Coke girl.
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