The Anti-Starbucks Introduces A Really, Really Simple Menu
I’ll be honest—I still have no idea what the sizes are at Starbucks. I go up to the counter and I ask for a medium. You know the coffee franchise is making things too complicated when there are several-page-long guides on how to correctly place an order. Thankfully, for those of us who want our coffee without a scalding pot of confusion, British department store Debenhams offers a welcome solution: a simplified menu.
At Debenhams, there’s no need to bother with unfamiliar names. A latte is simply “really really milky coffee,” while a cappuccino is “frothy coffee.” Want an espresso shot? Just ask for “a shot of strong coffee.” How about a mocha? Ask for “chocolate flavoured coffee.” Easy peasy. As their Director of Food Services, John Baker, put it in the recent Debenhams press release: “We’re trialing a redesign of our coffee menu in Oxford Street so shoppers spend less time playing coffee Cluedo and more time enjoying their favorite drink.”
They say clear communication is the key to every successful relationship. Now let us hope their coffee tastes better, too.
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