Flavored Vodka is Basically the New Beer
But “awesome” was never enough for you, was it, vodka, ye over-achiever of Alcohol Land? You had to go above and beyond…and then keep going.
According to HuffPo, there’s been a spike in sales of flavored vodka over the last year. A consulting firm called Technomic has this thing called a Special Trends in Adult Beverages Report (which shortens to TAB–that can’t be anything but a pun), and it states that 25 percent of vodka sold in 2011 was flavored. Moreover, while raspberry and citrus flavors remained in the top two flavored spots, newcomer whipped cream has pretty much exploded onto the scene in a sticky, dangerously tasty mess of hazy college nights. Flavored vodka sales are expected to increase for 2012…which kinda makes you wonder: what next? Peanut butter and jelly shots, anyone?
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