Domino’s Pizza Becomes First National Pizza Chain to Offer Gluten Free Crust
Starting today, May 7th, 2012, Domino’s Pizza will be launching a Gluten Free Crust available in all of its nearly 5,000 U.S. stores. This move will mark Domino’s as the first national pizza delivery chain to offer such a product.
Domino’s new Gluten Free Crust opens up the brand’s pizza offerings to consumers who previously could not enjoy their pizza due to a sensitivity to gluten — a protein found in wheat, rye and barley.
Domino’s consulted with the National Foundation for Celiac Awareness (NFCA) to ensure that their gluten free crust was up to standard. Domino’s Pizza president and CEO Patrick Doyle cites the NFCA as “instrumental to our learning more about how to take this step.”
While Domino’s new Gluten Free Crust is appropriate for those with mild gluten sensitivity, Domino’s and the NFCA do not recommend it for those with celiac disease. While the crust is certified as gluten free, current Domino’s store operations cannot guarantee that each handcrafted pizza will be completely free from gluten.
Here’s a video message from Domino’s on the Gluten Free step they’re taking:
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