Burger King’s New Cheeseburger Line
Burger King has added a trio of new burgers to their menu. These cheeseburgers, titled ‘Toppers’, come in: Deluxe, Mushroom and Swiss, and Western BBQ. The three limited-time menu additions will be supported by a $1.99 price tag, with television and radio commercials already in effect.
Alex Macedo, Burger King senior vice president for North America marketing, explains that, “We are always looking for ways to evolve our menu to better meet the needs of our guests with real, inspired food that tastes great.”
Inspired food? Are these flavors new and exciting enough to draw a crowd? Or will this blur into the array of other options that the BK Lounge currently offers?
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