Heinz “Dip and Squeeze” to Replace Traditional Ketchup Packets

Say goodbye to the old ketchup packets of your childhood and say hello to the new “Dip and Squeeze.”

The Wall Street Journal reports, H.J. Heinz Co. has developed this new design based on observing behaviors of consumers who found the old packets inconvenient. The “Dip and Squeeze” has two primary functions. You can tear off the top of the packet and squeeze the ketchup out, or you can peel back the lid and begin dipping straight from the packet.

The “Dip and Squeeze” packet will hold three times more ketchup than the traditional Heinz one. The packets were released earlier this year to select restaurants with plans to completely replace the traditional packets at the end of the year.

Maybe now I cant eat French fries on the freeway without getting a ticket.

[THX: Wall Street Journal Photo Credit: Martin F. Ramin, The Wall Street Journal]