Hardee's 1/4 Lb. Little Thickburger
Five years ago Hardee’s made a splash by introducing 1/3 lb. and 1/2 lb 100% Black Angus Beef Thickburgers. Now, after raising the bar for the quality of a fast-food hamburger, Hardee’s is introducing their signature Thickburger in a smaller package. It’s the perfect fit for burger lovers who crave big taste but don’t have such a big appetite.
The Little Thickburger is made with a quarter pound, charbroiled, 100% Angus Black Angus Beef Patty, and available in two styles, both of which are served on a grilled sesame seed bun:
- with all the fixins, topped with fresh diced red onions, whole lettuce leaves, sliced tomato, dill pickles, cheese and condiments
- or old school with cheese, diced onions, pickles, ketchup and mustard
The Little Thickburgers start at $1.99 and are available at all locations. Hardee’s has also rolled out a line of ads showing off the Little Thickburger side-by-side with its big brother, the Original 1/3 lb. Thickburger. Keep reading to check ‘em out.
“Ever since we first introduced our signature line of Thickburgers in 2003, our research has consistently shown that people recognize and appreciate their superior taste and quality,” said Brad Haley, Hardee’s EVP of Marketing for Hardee’s restaurants. “The only complaint some people have ever had about our Thickburgers is that they were either too big or too expensive to order as much as they would like, particularly in this challenging economic environment. So, we created Little Thickburgers specifically for those people. Starting at just $1.99 and made with quarter pound, charbroiled, 100% Black Angus beef patties, Little Thickburgers may be smaller than the original Thickburgers, but they are definitely not small on taste.”
If you liked those ads, there’s more of where that came from. Just click here.
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